MIMS ACADEMY
25 – 28 of August 2026
Expoforum, Saint Petersburg
An open conference platform dedicated to developing and maintaining practical skills in the automotive service industry.
Conference Program: Pavilion H, Conference Hall 1/3
Hands-on Demonstration Area: Outdoor Exhibition Area, Stand O001
About
MIMS ACADEMY is a new open conference platform where experts from leading companies in the service station industry will hold a series of seminars and master classes.
MIMS ACADEMY 2026 Conference program
11:00–12:00
Topic: AI and Digital Transformation. Chatbots, Sensors and Algorithms: How AI Is Transforming Automotive Service.
Key questions:
12:00–13:30
Topic: New Repair Technologies. The Future Under the Hood: Sustainability, Cost Savings and Efficiency.
Key questions:
14:00–15:00
Topic: Managing an Automotive Service Business in the New Reality. Automotive Service as a Business: Growth, Profitability and Team.
Key questions:
15:00–16:00
Topic: Import Substitution and the Parallel Market. What to Install When Nothing Is Available: How the Parts Market Is Surviving.
Key questions:
16:00–17:00
Announcement of the competition results for participants in the MIMS Academy business program. Prizes from the exhibition’s sponsors and partners.
Topic: AI and Digital Transformation. Chatbots, Sensors and Algorithms: How AI Is Transforming Automotive Service.
Key questions:
- Digital vehicle intake: how to reduce errors and speed up customer appointment booking.
- AI-powered parts selection: real-world experience from an automotive service center. Presentation, discussion and demonstration lesson.
- Telematics, OCR and other technologies: automating diagnostics.
12:00–13:30
Topic: New Repair Technologies. The Future Under the Hood: Sustainability, Cost Savings and Efficiency.
Key questions:
- Electric and hybrid vehicles: technical documentation, equipment, diagnostic and repair methods, and training.
- EV battery repair: hands-on experience.
- Component restoration technologies as an alternative to replacement. Cooperation between rebuilders and service centers in working with used parts. Addressing common concerns.
- Eco-friendly automotive service: reality or marketing?
14:00–15:00
Topic: Managing an Automotive Service Business in the New Reality. Automotive Service as a Business: Growth, Profitability and Team.
Key questions:
- CRM and accounting: digital tools are indispensable.
- Team management: how to motivate technicians and avoid burnout.
- Dynamic pricing amid instability: repricing and markup caps.
15:00–16:00
Topic: Import Substitution and the Parallel Market. What to Install When Nothing Is Available: How the Parts Market Is Surviving.
Key questions:
- Parallel imports: how to avoid counterfeit products.
- Domestic parts brands: what really works.
- Marketplaces vs. traditional suppliers: the market’s new landscape.
16:00–17:00
Announcement of the competition results for participants in the MIMS Academy business program. Prizes from the exhibition’s sponsors and partners.
12:30–14:00
SMART Information Center’s Automotive Service Executives Club
Key questions:
SMART Information Center’s Automotive Service Executives Club
Key questions:
- Current service-center utilization and revenue metrics;
- Efficiency of service offerings and promising business lines;
- Staffing, mechanic training and workflow optimization;
- Spare-parts supply issues and legal aspects of operations;
- The specific challenges of diagnosing and repairing Chinese-made vehicles and electric vehicles.
- Andrey Keller — Doctor of Technical Sciences, Dean of the Faculty of Transport at Moscow Polytechnic University (MAMI);
- Anna Amrosova — HR Director at an automotive components manufacturer;
- Sergey Petrov — automotive expert and practitioner;
- Alexander Kadukhin — Lekar Service, a fast-growing automotive service network.
MIMS ACADEMY 2025 Photo report
Who benefits from participating
Senior service station specialists
Garage equipment experts
Junior service station specialists
Service station managers
Become a part of MIMS ACADEMY to:
- Discuss your own casesMIMS ACADEMY speakers are ready to share their experience and answer your questions
- Master practical skillsReal auto service stations will be working during all 4 day at MIMS ACADEMY and theoretical information will be strengthen by practical showcases
- Meet experts and specialists of automotive industrySpeakers of MIMS ACADEMY are well-known experts and top-managers working in automotive industry. They will take part in MIMS ACADEMY and ready to share their contact information
Contact us
- Olga Vasyutina